Thursday, August 16, 2012

The comeback of offline marketing. Yes, offline.

Online marketing, inbound marketing, content marketing, social media marketing - unless you spent the last 10 years in a cave, you are probably dancing the marketing 2.0 dance yourself.

Problem is, online marketing has become a crowded, noisy party. It's open to all, and it's virtually free.

We all understand the importance of building value adding content, of connecting with our tribe through social media, of sending drip email campaigns, of creating dazzling infographics and running virtual events. We do all of the above and more at the company I work at now, Leadspace, too.

As head of Marketing at a tech startup, I'm a prime target to hundreds of software vendors, numerous agencies and herds of freelancers. On an average day I get north of 200 emails, hundreds of tweets, dozens of webinar invites, e-book download offers, e-newsletters, content shares... you get the drift.

Take LinkedIn as an example. When was the last time you took part in a genuine, valuable, educational discussion on any LinkedIn group? Post a question and a dozen vendors are hitting you. Social networks have become a hunting ground for salespeople 2.0.

Perhaps it's just me, but are we beginning to experience social media fatigue? Is content marketing past the peak of inflated expectations?

Is it time for a comeback of the "old" way of marketing? Of "look 'em in the eyes" type of of marketing? Of the trade show, the seminar, the in-person meeting?

Ok, online marketing isn't going anywhere. Nor is social media marketing, or content marketing. But it seems that people are clamoring for a little more personal touch.

Something to think about as you build your 2013 marketing budget.